HTML and FTP knowledge
One of the biggest mistake most aspiring Internet Marketer beginners made is that they assume they could be successful without having the need to know HTML or FTP software. True enough, you don’t need to become an expert in HTML or FTP to begin with, however you do need to eventually understand the basics of HTML and FTP in order to be able to create or maintain your own web site and to upload the web pages you created to your web hosting site. Not unless you are prepared to forge out hundred of dollars to get someone to get the job done for you.
Forget about those so-called Internet Marketing Guru’s who tell you that you don’t need to learn nor understand any HTML or FTP knowledge. It is just plain BS coz even though there are many ready to made website cater to people who don’t know anything about HTML or FTP, the fact of the matter is that if you aren’t familiar with HTML or FTP, your Internet Marketing success is pretty limited and restricted.
There are many free HTML editors which can help you jump-start your website creation, notably those with WYSWYG capability. WYSWYG stands for ‘what you see if what you get’ feature which helps you to generate webpage on the fly via powerful user graphical interface instead of coding in HTML syntax.
One of the best free WYSYG tool available is NVU. You get to download NVU from http://nvu.com. One you get familiar with NVU; do take time to view the source that is in HTML syntax to improve your understanding of HTML. If money is not a problem you may want consider purchasing ‘XsitePro’ website creation tool (See http://www.xsitepro.com).
Do refer to www.w3schools.com to know more about HTML and other Internet software technologies.
For FTP you may want to checkout the following sites namely http://www.smartftp.com and/or http://filezilla-project.org. You don’t need to buy any commercial FTP software, as most of the free FTP tools are good enough to get the job done. In any case, do take some time to read the directions before you use them.
It will take sometime for Internet Marketer beginners to understand HTML and FTP, the time spend is definitely well worth the effort cause it will help you in the long run to become successful in your online business.
Here the link to another great free regular expression tool.
http://weitz.de/files/regex-coach.exe
Strange though all of a sudden I am having problem with running the other free regular expression tool that I installed earlier namely the ‘Regulator’. It was running fine till one fine day it no longer work. The application reported fatal error when I launch the program. I reinstalled the free package again and the same fatal error happened. I suspect some files are corrupted but I am unable to pinpoint the root cause of the problem. One moment it was working fine, the next moment the entire application crash when it is launched.
I have no choice but to use ‘Regex-Coach’ application tool instead since I am unable to resolve the ‘Regulator’ application crash issue. Anyway I am quite impress with ‘Regex-Coach’ application tool. It is equally user friendly and as powerful as the standard ‘Regulator’ software package.
Okay, I’ve been doing some reading on regular expressions. It is interesting though that not many Webmasters are familiar with regular expressions. Software programming involving regular expressions seems more like an art with various rules and regulations pertaining to syntax’s.
One of the key factor to understanding regular expressions is by trying out and observe the RE (regular expression) actions on target strings. I found one easy free tool from the Internet which is good for user to learn and even master RE. Check it out at http://regexlib.com/Resources.aspx
‘The Regulator’ is one of the best regular expression tool that I’ve ever used. It is free and very powerful.
The author and developer of this tool ‘Roy Osherove’ must be given strong credits and thumbs up for providing such a valuable free tool.
It is important to understand the basics and fundementals of regular expressions. The key to mastering regular expression is to ensure that you thoroughly understand the syntax, the parsing mechanism and more importantly experimenting and trying out the various examples you find from books or from the Internet.
Even though it is not necessary for on-line and Internet marketeers to be technical savvy with regards to managing their website, nevertheless it helps a lot if you know something about PHP, HTML, XHTML, CSS and database programming. Of course if you have software programming background, it makes life much more that easier to learn Internet to master Internet programming tools and scripting languages.
All is not lost for those who do not have background in software programming though. Pick up basic HTML and Internet programming books from the library or go and checkout free resources on-line on basics Internet programming and read it up. It takes time and perseverance and determination to pick up new skills and trades.
My goal for the next two months is to master the following namely:
1) Understand the basics of regular expression, in particular Perl Regular Expression
2) SQLLite database programming.
A sizable of Internet programming centers around HTML search strings. If you are familiar with Perl regular expression knowledge, chances are that there are many things you could to with regards to parsing the necessary response strings from the Server. For instance, developing your own YouTube API search scripts and etc.
