HTML and FTP knowledge
One of the biggest mistake most aspiring Internet Marketer beginners made is that they assume they could be successful without having the need to know HTML or FTP software. True enough, you don’t need to become an expert in HTML or FTP to begin with, however you do need to eventually understand the basics of HTML and FTP in order to be able to create or maintain your own web site and to upload the web pages you created to your web hosting site. Not unless you are prepared to forge out hundred of dollars to get someone to get the job done for you.
Forget about those so-called Internet Marketing Guru’s who tell you that you don’t need to learn nor understand any HTML or FTP knowledge. It is just plain BS coz even though there are many ready to made website cater to people who don’t know anything about HTML or FTP, the fact of the matter is that if you aren’t familiar with HTML or FTP, your Internet Marketing success is pretty limited and restricted.
There are many free HTML editors which can help you jump-start your website creation, notably those with WYSWYG capability. WYSWYG stands for ‘what you see if what you get’ feature which helps you to generate webpage on the fly via powerful user graphical interface instead of coding in HTML syntax.
One of the best free WYSYG tool available is NVU. You get to download NVU from http://nvu.com. One you get familiar with NVU; do take time to view the source that is in HTML syntax to improve your understanding of HTML. If money is not a problem you may want consider purchasing ‘XsitePro’ website creation tool (See http://www.xsitepro.com).
Do refer to www.w3schools.com to know more about HTML and other Internet software technologies.
For FTP you may want to checkout the following sites namely http://www.smartftp.com and/or http://filezilla-project.org. You don’t need to buy any commercial FTP software, as most of the free FTP tools are good enough to get the job done. In any case, do take some time to read the directions before you use them.
It will take sometime for Internet Marketer beginners to understand HTML and FTP, the time spend is definitely well worth the effort cause it will help you in the long run to become successful in your online business.
