Resell Rights versus Private Label Rights

Newcomers to Internet Marketing occasionally gets confused and mix up with some of the marketing techniques and terms. In particular quite a number of new Internet Marketers are confuse between Resell Rights (RR) and Private Label Rights (PLR).
What is the difference between Resell Rights and Private Label Rights?

First thing first, RR and PLR are NOT the same. It is important to know the difference because otherwise you might get into serious trouble by infringing of the copyright laws.

What is Resell Rights (RR)?
Allow you to resell the products as it is without editing or change. Thus you cannot re-brand the product and call it your own product. Resell Rights comes in 2 categories namely Master Resell Rights and normal Resell Rights. With Master Resell Rights, you can give away the product along with the resell rights of that product to others. Normal resell rights only allows you to resell the products to others, thus you are not allow to change nor giveaway or sell the resell rights to others.

What is Private Label Rights (PLR)?
Private Label Rights comes in two different categories, 1) Private Label Rights and 2) Unrestricted Private Label Rights

Unrestricted Private Label Rights allows you to do anything with the products you acquire from another party. You can rename, re-edit, re-brand it, and sell it as if it were your own product. You can also bundle the products with other products in a package. You can also give away the products or you can also sell the products along with the rights to resell the products to others.

Private Label Rights are similar to Unrestricted Private Label Rights, whereby you can edit and re-brand the product as your own. There may be some restrictions and limitations with regards to the minimum selling price for the product and as well as limitations in terms of freely giving away the product.

Summary:
Which type of products you wish to sell depends on individual preferences. On a personal note I would prefer to deal with Private Label Rights as it offers more flexibility in terms of re-branding and to create my own products without having to reinvent the whole wheel so to speak.